Amazon Ads that manage themselves. Within your limits.
Boost connects to your Amazon Ads account, starts Sponsored Products campaigns for your listings and optimizes bids and budgets every hour against your goal. You decide what it may do on its own.
Works in your own Amazon Ads account. Your campaigns, your budget.
Built into Muglaunch
Your listings, your costs and your ads in one place
Your listings are already there
Boost knows which listings Muglaunch published to Amazon, which are new and which have no ads yet, and suggests those first.
Your costs are already known
Muglaunch knows what each product costs you, so Boost works out where ads stop paying without a cost sheet to fill in.
Your campaigns stay yours
Everything happens in your own Amazon Ads account. You can see and change every campaign there too, and the ad spend is paid to Amazon directly.
What Boost does
Everything your Sponsored Products campaigns need
Boost takes the daily work of Amazon advertising off your hands, without you having to live in the Amazon Ads console.
Campaign setup
Start an auto campaign, an exact-match campaign or both for the listings you choose. Boost splits the daily budget and creates the campaigns, ad groups, product ads and keywords.
Keyword research and bids
Keywords from your own listing titles and from Amazon’s recommendations for those listings, ranked by clicks, each with Amazon’s suggested bid range.
Bid optimization
Every hour Boost lowers bids on keywords and targets that spend without orders or above your target ACoS, and raises them where they sell well.
Budget pacing
Boost predicts when a campaign will run out of budget from your usual hours, and raises it for the day or moves budget from a campaign that spends slowly.
Hourly reporting
Spend, ad sales, ad orders and ACoS per hour and per campaign, next to a usual day. The numbers come straight from Amazon Marketing Stream.
Profit-based targets
Boost works out your break-even ACoS from your product cost, Amazon’s referral fee and VAT, and sets a target that fits your goal: sell more, earn more per sale or launch.
Email alerts
A morning summary of what Boost did and what waits, and an email right away when a budget runs out early or a keyword spends without selling.
Your marketplaces
Turn Boost on per marketplace in your Amazon Ads region: North America, Europe or the Far East. Each marketplace gets its own numbers and campaigns.
Set up in a few minutes
Six steps. Nothing changes on Amazon until you say so.
Boost reads first. It only changes bids and budgets after you approve, or within the limits you set.
-
1
Connect
Muglaunch already has your Seller Central listings and prices. Sign in with Amazon to let Boost into your Amazon Ads account, pick your marketplaces, and Boost checks Brand Registry for you.
-
2
Hourly data
Switch on Amazon Marketing Stream: Amazon sends your ad numbers through the day, per hour, instead of once a day and a day late. You don’t need an AWS account.
-
3
Goal and budget
Pick sell more, earn more per sale or launch new products. Boost shows where ads stop paying for your products, and you set a monthly ad budget it never raises a budget past.
-
4
Products
Let Boost work on all products that can sell, or only on the product types you pick. Campaigns for other products stay as they are.
-
5
How Boost acts
Choose how much Boost does by itself, and which emails you want: a morning summary, a budget alert and a waste alert.
-
6
Start
Boost copies your existing campaigns and starts its hourly rules. From then on, Today shows what happened and what needs you.
New listings, new campaigns
Ads for your new listings in one screen
Published new designs on Amazon? Boost picks the listings without ads, suggests the keywords and starts the campaigns in your Amazon Ads account.
- Pick your listings
- New listings from the last 30 days without ads are ticked for you. Badges show what is new and what already has ads.
- Choose how to start
- Auto + exact: an auto campaign finds the searches, your exact keywords bid on the ones you already know. Or auto only, or keywords only.
- Keywords with Amazon’s bids
- Keywords from your titles and Amazon’s recommendations for these listings, with Amazon’s suggested bid range. Add your own too.
- Budget, target and bidding
- One daily budget split over the campaigns, a target ACoS, and the bidding strategy: dynamic down only, up and down, or fixed bids.
What happens next
- Today Amazon reviews the ads, usually within a day.
- Day 2 First clicks and spend show up. Sales follow over the next 7 days.
- Week 2 Enough data for Boost to start tuning the bids.
Today
One screen for your whole ad day
Updated through the day from Amazon Marketing Stream, in your marketplace’s time zone, like Amazon’s own reports.
Every campaign gets a status, right now
Spend against a usual day
What you spent so far, next to what a usual day costs by now, based on the last four weeks.
Your best hours
Boost learns when your ad orders come in, so you see which hours matter and whether a budget lasts until then.
What needs you
Bigger steps wait here with Boost’s reason and your options. Answered questions stay, with their result.
What Boost did
Every change Boost made today, with its reason and an undo button.
The rules
What Boost checks every hour
Each rule is simple enough to read. Small steps Boost may take by itself; big steps wait for you unless you chose autopilot.
No orders
Small stepA keyword or target spent $10 in 30 days without an order
Lowers its bid 20%
Too expensive
Small stepIts ACoS over 14 days is 1.5 times the target, with orders and at least 15 clicks
Lowers its bid 15%
Selling well
Small step2 or more orders in 7 days at an ACoS under 70% of the target
Raises its bid 12%, never past your maximum bid
Budget runs out early
Big stepA campaign that sells within target will hit its budget before the day is over
Raises the budget for today, or moves budget from a campaign that spends slowly
Spends without selling today
Big stepA keyword spent $5 today without an order
Proposes to lower its bid 30%, and always asks you first
New campaigns get 14 days to learn first. A campaign you started in Boost uses its own target ACoS; other campaigns use your goal’s target.
You stay in control
You decide how much Boost does on its own
Switch between modes at any time. Every change Boost makes comes with a reason and can be undone.
I approve everything
Boost suggests every change. Nothing happens until you tap OK.
Boost does by itself
- Nothing: every change waits for your OK
Asks you first
- Every bid and budget change
Small steps by itself, big steps to me
Bid changes within your limits go by themselves. More budget waits for you.
Boost does by itself
- Bid −20% on a keyword that spent $10 in 30 days without an order
- Bid −15% when its ACoS over 14 days is 1.5 times your target
- Bid +12% on a keyword that sold twice this week under your target
Asks you first
- More budget when a campaign that sells runs out early
- Moving budget from a campaign that spends slowly
Autopilot within my limits
Boost also raises a budget for the day by itself, never past your monthly budget.
Boost does by itself
- Everything under “Small steps by itself”
- Raise the budget of a campaign that sells and runs out early, by up to 20% for that day
Asks you first
- A bigger raise, and moving budget between campaigns
Clear rules. Limits it never crosses.
Boost does not guess. It follows rules you can read, and it stays inside the limits you set.
- Never raises a budget past your monthly ad budget
- Acting alone, it moves a bid or budget at most 20% a day
- A maximum and minimum bid it never crosses
- The autopilot only changes bids and daily budgets, nothing else
- New campaigns get 14 days to learn before Boost touches their bids
- After a bid change, a keyword is left alone for 3 days so the effect can show
- Budget raises for today go back at midnight, marketplace time
- Changed a budget in Amazon yourself? Boost keeps your change
- If Amazon refuses a campaign start halfway, Boost removes what it made, so nothing half-made spends
- Every change shows its reason and can be undone in one tap
Under the hood
Built on Amazon’s own advertising interfaces
Boost works directly in your Amazon Ads account through Amazon’s official APIs, in the Amazon Ads regions North America, Europe and Far East.
Login with Amazon
You let Muglaunch into your Amazon Ads account with Amazon’s own sign-in, for campaign management only. Access tokens are stored encrypted.
Amazon Ads API
Sponsored Products campaigns, ad groups, product ads, keywords and targets, Amazon’s keyword recommendations with suggested bids, and bid and budget updates.
Amazon Marketing Stream
Hourly Sponsored Products performance (impressions, clicks, spend, orders and sales) delivered by Amazon through the day.
Selling Partner API
Your listings, prices and marketplaces come from the Amazon seller connection you already have in Muglaunch.
More for Amazon
Everything around your ads, in the same place
Ads work best on listings that are ready to sell. These Muglaunch tools help with that.
Temporary sales
Lower a price for a set period on Amazon and Etsy. Amazon shows the old price struck through, Muglaunch shows your break-even so you don’t sell at a loss, and the price goes back by itself.
Complete listings
Every listing Muglaunch publishes to Amazon gets a title, bullet points, a description and backend search terms from your templates.
Photo-realistic mockups
Listing images for your designs on every product, so your ads show something people want to click.
A daily growth step
One suggested next step on your dashboard every day, based on your sales and rising Amazon searches.
Questions about Amazon Ads with Muglaunch
Boost is the Amazon advertising part of Muglaunch. It starts and manages Sponsored Products campaigns in your own Amazon Ads account and optimizes bids and budgets every hour against the goal you set.
An Amazon Ads account, which you connect with a secure Amazon sign-in. Your Amazon seller account connected to Muglaunch adds your listings and product costs, so Boost can start campaigns for them and work out your break-even.
Sponsored Products: automatic campaigns and manual campaigns with exact-match keywords. Boost does not manage Sponsored Brands or Sponsored Display.
Yes. Boost copies your enabled and paused Sponsored Products campaigns and can manage their bids and budgets. You can limit it to the products you choose; other campaigns stay as they are.
You set a monthly ad budget, and Boost never raises a budget past it. Acting alone, it moves a bid or budget at most 20% a day, and bigger steps wait for your OK unless you chose autopilot.
Amazon. Your ad spend is paid from your own Amazon Ads account, not through Muglaunch.
No. Amazon Marketing Stream is free from Amazon, and Muglaunch receives the data for you. It starts within about an hour after you switch it on.
Yes. Every change is listed on the Today screen with its reason. Tap undo and the previous bid or budget comes back, unless you changed it again since.
The marketplaces in your Amazon Ads region: North America, Europe or the Far East. You turn Boost on per marketplace.
Boost is new and is rolling out to Muglaunch sellers now. Get in touch and we will switch it on for your account.
Let your Amazon Ads work as hard as you do.
Connect your Amazon Ads account and choose how much Boost may do on its own.
Boost is rolling out to Muglaunch sellers now.